The Mission
FlatON is a new app that gives a solution for young people to share their expenses in a more transparent and intuitive way than the current systems.
It controls home economics shared by few users: couples, flatmates or coworkers.
The Role
Creation of a new brand that suits into the fintech market.
Research, interviews and different techniques to understand the needs of this sector.
UX/UI design to craft an entire new functional app.
Develop and lunch a new website with Elementor to show the final product.
Research
Benchmark
Assumptions
SWOT
Prioritization matrix
New Brand
A minimal approach: san serif and bold typography, electric and digital colors and a easy and catchy name: FlatON
Landing Page
We created a responsive web that shows all the posibilites of the product using Elementor (a visual designing tool for Wordpress).