The Company
Bipi is a company based in Madrid, Spain, that offers monthly all-inclusive subscriptions.
Our mission is to replace traditional car ownership with a more flexible and seamless digital experience. Bipi aims to revolutionize the way people access cars around the world.
The Role
The Product team is divided into 3 autonomous squads, each consisting of 3 leaders (Product Manager, Product Designer and Lead Developer) and a group of developers.
Within the Growth Squad my area of responsibility as a Product Designer includes design, information architecture and usability of the company's website Bipi.com. The final goal is to create the most efficient user experience, helping users easily find the best subscription option.
The Web
Home
Fleet
Product page
Web redesign project
I was in charge of an integral project to redesign Bipi website.
The research work included Benchmarking, Heatmaps (Hotjar) and User Labs.
Analysis of the 3 main parts of the web: Home, Fleet and Product Page.
New Fleet Page
New Product Page
White label designs
Due to the agreement between Bipi and Renault, we were assigned to adjust our subscription platform to their different guidelines and requirements.
Renault Megane - UK
Mobilize Limo - France
